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Volkswagen’s ‘The Fun Theory’

DDB Stockholm recently launched Rolighetsterorin, or "The Fun Theory" campaign, an initiative to get people to change their lazy behaviors—and ultimately, how they feel about driving environmentally friendly cars—by allowing them to see the fun side of acting responsibly. ...

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The Jazz calculator

The new Passat EcoFuel is powered by biogas and emits just 20g CO2 per km. We illustrated just how little this is by comparing it to human emissions, which is about 0.05g per breath. An online application called the jazz calculator was created, where users could compare the emissions of a ...

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