Bas Muller
Never ending blabla…
Beck's the InBev UK-owned beer brand, has created a series of limited edition bottle labels to support its "Music Inspired Art" campaign. The activity, commissioned by Lexis PR, features four different designs created by musicians LadyHawke and Hard-Fi. ...
Google introduced new logos at the top of some of Google's web pages, including Google Labs, Google Moderator, and Google Code. They are rolling out a new logo design which will improve the consistency across their sites. The product names will appear in clean, simple ...
Copenhagen has become a brand, just like Amsterdam a couple of years ago. Here's what they say: The competition between Europe’s major cities has intensified and it is time to gather forces in a single, unified effort on behalf of Copenhagen. A new ...
Brand extension refers to the use of a successful brand name to launch a new or modified product or service in a same broad market. A successful brand helps a company enter new product categories more easily. But how far can you go with putting your brand on products and services? Virgin ...
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