Tagged augmented reality

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Esquire uses AR gimmick to generate buzz

There has been quite a lot of buzz around the initiative. The idea is great, if not only because it got a lot of people talking about it and buying the magazine to discover it. But it is more an advertising ...

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Online retailers have always had a few shortcomings when competing against physical retailing. People often like to check out the real physical object before purchasing. Online retailers have come up with several ways to deal with the issue – from long-term return policies to Amazon’s “search inside” feature. Zugara is giving ...

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USPS Priority Mail virtual box simulator

Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time. At present, most AR research is concerned ...

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