T-Mobile does it again…

Oprah's Kickoff Party - Flash Mob Dance. This dance is to the Black Eyed Peas song "Tonight's Going to Be a Good Night". Over 21,000 people learned the dance moves to pull of a HUGE surprise to Oprah! This is similar to the T-Mobile commercial that was produced in a London Train ...

Did you know…

This is another official update to the original "Shift Happens" video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. For more information, or to join the conversation, please visit ...

Microsoft embarrasses itself again

They failed with Seinfeld badly, then they tried a different approach, which also didn't work. The Songsmith ad was the ultimate fail. As an Apple user you can't stop laughing and being in the ad industry myself, you can cry... Now, they reach out to the holy grail ...

The Clutch Chair

Made from 10,000 drinking straws, the Clutch Chair is an exploratory research piece that passes comment on our disposable culture. The development process of this piece also informed that of the Clutch Light, both of which were developed from an observation of the structural characteristics of trees. This piece was selected ...

Sony Ericsson does YouTube special

Wunderbar. That’s probably what folks at Sony Germany are saying with this YouTube based promotion, almost a website inside a video, an evolution of the previous Boone Oakley website. httpvh://www.youtube.com/watch?v=CQ1HZlazRaU Using YouTube annotations is not new, but the integrated interactive quiz is worth mentioning for this campaign promoting the ...

Calvin Harris experimenting..

Calvin performs a version of his new single Ready For The Weekend on a unique human synthesiser. The instrument employs 15 bikini clad models painted with Bare Conductive, a new skin safe ink which conducts electricity. When the performers touch the connection completes a circuit, triggering a sound. To promote his ...

Legooo

An impressive idea on behalf of James May, fan of the Lego since his childhood. Nearly 816 million parts of Lego were necessary in order to build this house on two floors, in full shift. You must be crazy to do this....

Big ideas begin on paper.

This superb publicity was conceived by Cru of Ladies, a studio coming from Mexico. A campaign centered around the mark of books and sheets of paper Scribe. A concept of agency BBDO Mexico City and a production of Lemon Films....

Saab: Change Perspective

In Sweden, Lowe Brindfors has launched a new brand campaign for Saab featuring a TV spot and a website that want to remember consumers how cool and fascinating the brand is. The starting point maybe is a bit ambitious, but the result is astonishing. As said, the first piece is ...

Video in magazines

"Wait, what??? did I miss a few years of tech?" a lot of us had the same reaction that a September issue of Entertainment Weekly will come out with an insert sporting mini video screens to promote Pepsi and CBS's fall line-up. Not particularly impressed with the execution of the ...

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