Men. Women. Who’s Smarter than Who?
Word of advice: don’t miss too much answers or you’ll have to watch some humiliating performances by one of ours. Do the Trivial Persuit Experiment
Nation of Go
These days we had our share of new social web services, with Mashable or Techcrunch feeding us daily with some new shiny object. Nonetheless, some brands venture into this competitive territory ...
OOps?
Pepsi said: "We didn't want our cans to feel left out this Halloween, so we dressed them up, too. Look for these limited edition Pepsi cans in the Halloween Section of your local Walmart." The Internet said: "Instructions when packing on the shelves: ...
Audi Configurator
Neue Digitale / Razorfish developed the first realtime 3d configurator for Microsoft Surface which was showcased at this year’s IAA - the world’s leading automotive fair. Developed in collaboration with Realtime Technology AG, the application allows multiple users to configure an Audi A4 simultaneously by changing the car’s paint finishes, rims ...
Classical Music Piece Done With Mobile Phones
This is very cool. Vodafone New Zealand had an idea and the idea was simply to use a collection of mobile phones with TXT alerts that – when received in the sequence – created a symphony : Tchaikovsky’s 1812 overture. It took 53 different ringtone alerts. Timed to imperfection. It is ...
Power of Twitter
The digital outdoor and online campaign, created by integrated ad agency Albion, features the strapline "Personality Allowed". Albion said that while sourcing creative ideas for the airline's campaign, it came across a tweet by a customer who had just flown with Air New Zealand. The tweet said: "Just flown Air New Zealand ...
Another mistake?
In a recent interview with The Associated Press, Steve Ballmer scorns the idea that smart phones could unseat PCs as the technology of choice for on-the-go consumers. Let's face it, the Internet was designed for the PC. The Internet is not designed for the iPhone," Ballmer said. "That's why they've ...
Sketch2Photo: Internet Image Montage
Developed by five students from Tsinghua University in China and the National University of Singapore, Sketch2Photo is a nifty online tool that allows you to create photomontages from simple stickmen-style sketches. Some jobs will be lost at agencies now! The program works with a simple tool palette on which you draw ...
Volkswagen’s ‘The Fun Theory’
DDB Stockholm recently launched Rolighetsterorin, or "The Fun Theory" campaign, an initiative to get people to change their lazy behaviors—and ultimately, how they feel about driving environmentally friendly cars—by allowing them to see the fun side of acting responsibly. ...
Google Street View: destination The Editors new album
To promote In This Light And On This Evening the new album by its band The Editors, Sony Music has turned to an unusual media channel: Google Street View... This is how it works: a cleverly hacked version of Google Street View ...
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