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Cadbury Creme Egg – Your Country Needs Goo

Much like last year (yes, it is a whole year since these little suckers last hit the shelves) the website cremeegg.co.uk is acting as a hub for all activity and content. Here you can find Goo on the Box - ...

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Bra Colors Sweep Facebook in Cancer Awareness Push

All of a sudden Facebook Color Status invasion is happening on the social networking site. It started with a viral chain letter addressed to all the women with active Facebook Profiles. Here’s the chain letter: Just write the color of your bra in your status. Just the color, nothing else. And ...

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Esquire uses AR gimmick to generate buzz

There has been quite a lot of buzz around the initiative. The idea is great, if not only because it got a lot of people talking about it and buying the magazine to discover it. But it is more an advertising ...

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Adidas All Blacks: User Generated Campaigns

Adidas sponsors the New Zealand national rugby team, also called the All Blacks. The All Blacks are notoriously famous for their haka (a Maori dance) before each international match. Adithread The first user generated campagn with the All Blacks was Adidas’s ...

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Men. Women. Who’s Smarter than Who?

Word of advice: don’t miss too much answers or you’ll have to watch some humiliating performances by one of ours. Do the Trivial Persuit Experiment

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Nation of Go

These days we had our share of new social web services, with Mashable or Techcrunch feeding us daily with some new shiny object. Nonetheless, some brands venture into this competitive territory ...

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Power of Twitter

The digital outdoor and online campaign, created by integrated ad agency Albion, features the strapline "Personality Allowed". Albion said that while sourcing creative ideas for the airline's campaign, it came across a tweet by a customer who had just flown with Air New Zealand. The tweet said: "Just flown Air New Zealand ...

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Another mistake?

In a recent interview with The Associated Press, Steve Ballmer scorns the idea that smart phones could unseat PCs as the technology of choice for on-the-go consumers. Let's face it, the Internet was designed for the PC. The Internet is not designed for the iPhone," Ballmer said. "That's why they've ...

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Sketch2Photo: Internet Image Montage

Developed by five students from Tsinghua University in China and the National University of Singapore, Sketch2Photo is a nifty online tool that allows you to create photomontages from simple stickmen-style sketches. Some jobs will be lost at agencies now! The program works with a simple tool palette on which you draw ...

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Volkswagen’s ‘The Fun Theory’

DDB Stockholm recently launched Rolighetsterorin, or "The Fun Theory" campaign, an initiative to get people to change their lazy behaviors—and ultimately, how they feel about driving environmentally friendly cars—by allowing them to see the fun side of acting responsibly. ...

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