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OK Go – This Too Shall Pass

When the rock band OK Go, famous for their viral videos including the spectacular and award winning "treadmills video", wanted to feature a 4-minute long Rube Goldberg Machine in an upcoming video, they tapped Syyn Labs to build it.  The requirements were that it ...

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The Civic Project: Musical Road

From Autopia’s "Most Annoying Promotion Ever" department comes this dispatch from Lancaster, California, where Honda’s marketing team joined forces with the city to turn a stretch of road on the edge of town into a giant LP that plays "The William ...

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Classical Music Piece Done With Mobile Phones

This is very cool. Vodafone New Zealand had an idea and the idea was simply to use a collection of mobile phones with TXT alerts that – when received in the sequence – created a symphony : Tchaikovsky’s 1812 overture. It took 53 different ringtone alerts. Timed to imperfection. It is ...

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Google Street View: destination The Editors new album

To promote In This Light And On This Evening the new album by its band The Editors, Sony Music has turned to an unusual media channel: Google Street View... This is how it works: a cleverly hacked version of Google Street View ...

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T-Mobile does it again…

Oprah's Kickoff Party - Flash Mob Dance. This dance is to the Black Eyed Peas song "Tonight's Going to Be a Good Night". Over 21,000 people learned the dance moves to pull of a HUGE surprise to Oprah! This is similar to the T-Mobile commercial that was produced in a London Train ...

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Sony Ericsson does YouTube special

Wunderbar. That’s probably what folks at Sony Germany are saying with this YouTube based promotion, almost a website inside a video, an evolution of the previous Boone Oakley website. httpvh://www.youtube.com/watch?v=CQ1HZlazRaU Using YouTube annotations is not new, but the integrated interactive quiz is worth mentioning for this campaign promoting the ...

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Calvin Harris experimenting..

Calvin performs a version of his new single Ready For The Weekend on a unique human synthesiser. The instrument employs 15 bikini clad models painted with Bare Conductive, a new skin safe ink which conducts electricity. When the performers touch the connection completes a circuit, triggering a sound. To promote his ...

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Saab: Change Perspective

In Sweden, Lowe Brindfors has launched a new brand campaign for Saab featuring a TV spot and a website that want to remember consumers how cool and fascinating the brand is. The starting point maybe is a bit ambitious, but the result is astonishing. As said, the first piece is ...

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LadyHawke and Hard Fi design Beck’s bottle labels

Beck's the InBev UK-owned beer brand, has created a series of limited edition bottle labels to support its "Music Inspired Art" campaign. The activity, commissioned by Lexis PR, features four different designs created by musicians LadyHawke and Hard-Fi. ...

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Longest videoclip

It has been around since a while. This is the official video of the new GirlsLoveDJs compilation CD. The video contains mix 2 of the CD and is mixed by Rubywax & Missinglinks. Just sit down and watch the video. httpvh://www.youtube.com/watch?v=Pg4KUq7G_qs Buy the CD at http://girlslovedjs.com

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