Things you can do with an iPhone…
Filmed in one shot entirely on an iPhone, “Apples” was created, produced and finished by The Mill NY with award-winning, marketing communications agency Draftfcb New York. City Harvest asked Draftfcb for ...
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Adidas All Blacks: User Generated Campaigns
Adidas sponsors the New Zealand national rugby team, also called the All Blacks. The All Blacks are notoriously famous for their haka (a Maori dance) before each international match. Adithread The first user generated campagn with the All Blacks was Adidas’s ...
OOps?
Pepsi said: "We didn't want our cans to feel left out this Halloween, so we dressed them up, too. Look for these limited edition Pepsi cans in the Halloween Section of your local Walmart." The Internet said: "Instructions when packing on the shelves: ...
Audi Configurator
Neue Digitale / Razorfish developed the first realtime 3d configurator for Microsoft Surface which was showcased at this year’s IAA - the world’s leading automotive fair. Developed in collaboration with Realtime Technology AG, the application allows multiple users to configure an Audi A4 simultaneously by changing the car’s paint finishes, rims ...
Classical Music Piece Done With Mobile Phones
This is very cool. Vodafone New Zealand had an idea and the idea was simply to use a collection of mobile phones with TXT alerts that – when received in the sequence – created a symphony : Tchaikovsky’s 1812 overture. It took 53 different ringtone alerts. Timed to imperfection. It is ...
Power of Twitter
The digital outdoor and online campaign, created by integrated ad agency Albion, features the strapline "Personality Allowed". Albion said that while sourcing creative ideas for the airline's campaign, it came across a tweet by a customer who had just flown with Air New Zealand. The tweet said: "Just flown Air New Zealand ...
Sketch2Photo: Internet Image Montage
Developed by five students from Tsinghua University in China and the National University of Singapore, Sketch2Photo is a nifty online tool that allows you to create photomontages from simple stickmen-style sketches. Some jobs will be lost at agencies now! The program works with a simple tool palette on which you draw ...
Volkswagen’s ‘The Fun Theory’
DDB Stockholm recently launched Rolighetsterorin, or "The Fun Theory" campaign, an initiative to get people to change their lazy behaviors—and ultimately, how they feel about driving environmentally friendly cars—by allowing them to see the fun side of acting responsibly. ...
T-Mobile does it again…
Oprah's Kickoff Party - Flash Mob Dance. This dance is to the Black Eyed Peas song "Tonight's Going to Be a Good Night". Over 21,000 people learned the dance moves to pull of a HUGE surprise to Oprah! This is similar to the T-Mobile commercial that was produced in a London Train ...
Did you know…
This is another official update to the original "Shift Happens" video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. For more information, or to join the conversation, please visit ...
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