Bas Muller
Never ending blabla…
There has been quite a lot of buzz around the initiative. The idea is great, if not only because it got a lot of people talking about it and buying the magazine to discover it. But it is more an advertising ...
Adidas sponsors the New Zealand national rugby team, also called the All Blacks. The All Blacks are notoriously famous for their haka (a Maori dance) before each international match. Adithread The first user generated campagn with the All Blacks was Adidas’s ...
From Autopia’s "Most Annoying Promotion Ever" department comes this dispatch from Lancaster, California, where Honda’s marketing team joined forces with the city to turn a stretch of road on the edge of town into a giant LP that plays "The William ...
These days we had our share of new social web services, with Mashable or Techcrunch feeding us daily with some new shiny object. Nonetheless, some brands venture into this competitive territory ...
Neue Digitale / Razorfish developed the first realtime 3d configurator for Microsoft Surface which was showcased at this year’s IAA - the world’s leading automotive fair. Developed in collaboration with Realtime Technology AG, the application allows multiple users to configure an Audi A4 simultaneously by changing the car’s paint finishes, rims ...
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