Bas Muller
Never ending blabla…
Campaigns
The digital outdoor and online campaign, created by integrated ad agency Albion, features the strapline "Personality Allowed". Albion said that while sourcing creative ideas for the airline's campaign, it came across a tweet by a customer who had just flown with Air New Zealand. The tweet said: "Just flown Air New Zealand ...
DDB Stockholm recently launched Rolighetsterorin, or "The Fun Theory" campaign, an initiative to get people to change their lazy behaviors—and ultimately, how they feel about driving environmentally friendly cars—by allowing them to see the fun side of acting responsibly. ...
To promote In This Light And On This Evening the new album by its band The Editors, Sony Music has turned to an unusual media channel: Google Street View... This is how it works: a cleverly hacked version of Google Street View ...
View Google Street View: destination The Editors new album →
Oprah's Kickoff Party - Flash Mob Dance. This dance is to the Black Eyed Peas song "Tonight's Going to Be a Good Night". Over 21,000 people learned the dance moves to pull of a HUGE surprise to Oprah! This is similar to the T-Mobile commercial that was produced in a London Train ...
They failed with Seinfeld badly, then they tried a different approach, which also didn't work. The Songsmith ad was the ultimate fail. As an Apple user you can't stop laughing and being in the ad industry myself, you can cry... Now, they reach out to the holy grail ...
Wunderbar. That’s probably what folks at Sony Germany are saying with this YouTube based promotion, almost a website inside a video, an evolution of the previous Boone Oakley website. httpvh://www.youtube.com/watch?v=CQ1HZlazRaU Using YouTube annotations is not new, but the integrated interactive quiz is worth mentioning for this campaign promoting the ...
This superb publicity was conceived by Cru of Ladies, a studio coming from Mexico. A campaign centered around the mark of books and sheets of paper Scribe. A concept of agency BBDO Mexico City and a production of Lemon Films....
In Sweden, Lowe Brindfors has launched a new brand campaign for Saab featuring a TV spot and a website that want to remember consumers how cool and fascinating the brand is. The starting point maybe is a bit ambitious, but the result is astonishing. As said, the first piece is ...
"Wait, what??? did I miss a few years of tech?" a lot of us had the same reaction that a September issue of Entertainment Weekly will come out with an insert sporting mini video screens to promote Pepsi and CBS's fall line-up. Not particularly impressed with the execution of the ...
In Germany Deutsche Bahn (German railway company) some time ago has released a beautiful educational video that explains the benefits of an environmentally conscious behaviour. Of course the video suggests that travelling by train produces less CO2 than travelling by car or by plane. The interesting aspect of the project is ...
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