Who likes singing in the car?

SONY has launched a campaign to get us all singing in our cars.

“Singing in your car” takes an activity that we all do (often to the annoyance of fellow passengers) and turns it into an interactive TV and online contest. You can send in your auditions (posted to YouTube) and some of the best (what is the criteria?!) get featured in the television commercial. Susan Boyle eat your heart out!

This is definitely a perfect example of interactive TV content created with consumers help.

If you visit the website probably you won’t understand much about the NA-VU technology (it’s a navigator with digital TV functionalities also playing music and videos), but you will surely have a lot of fun and feel positive energy. People really loved the initiative and got crazy to get one minute of fame: you will see mums with kids, families with kids playing the sax, friends, singles, singles with dogs, couples with cats and much more. In December the best audition will be awared with the value of ten years of holidays based on government estimate (about $9,500).