Saab: Change Perspective

In Sweden, Lowe Brindfors has launched a new brand campaign for Saab featuring a TV spot and a website that want to remember consumers how cool and fascinating the brand is. The starting point maybe is a bit ambitious, but the result is astonishing. As said, the first piece is a beautiful Tv commercial that takes you through the world of Saab.t

After seeing the commercial you should continue the experience online, as this is the kind of website that makes you love digital brand communication. It’s perfectly integrated with the above the line content and has been executed very nicely!

Via.