Axion bannerconcerts

This campaign has ended but it’s interesting to hilite this campaign due to his creativity.

Axion introduced an internet-first : “Axion Banner Concerts“, streaming live-gigs in the frame of traditional banners. Bannerspace was booked on popular websites and a contest was organized to select 25 young upcoming bands to play a concert in all the bannerspace. A voting system for the public was also installed to elect a winner who won a real gig at Ancienne Belgique, one of Belgium’s biggest concert halls with live streaming on their webtv-channel. This motivated the competing bands to embed their banner concert in their fan’s blogs and social network pages, giving their music even more exposure.

This innovative campaign was not only a creative and technological showcase, foremost it connected Axion youth bank on a profound level with the needs of today’s young musicians.

The results were impressive:

• 25 young bands got exposure for their live-gig via 6.807.442 banner impressions on well known Belgian internet sites.
• By providing an “embed”-option, we generated another 43.479 impressions via viral embeddings on fan pages and blogs. Some of these generated more than 20% clickthrough.
• The campaign website attracted 44.845 unique visitors, 7.581 people voted for their favorite band (a majority voted by premium SMS instead of free web-vote).

The case: