Smart stickering

Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the idea that’s being marketed memorable, generate buzz, and even spread virally.

During the AutoRAI in Amsterdam, the displays along the route to the convention center were tagged with stickers and as you can see below they’ve made a movie of it as well. I don’t know if the police were around when they did this…