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OK Go – This Too Shall Pass
When the rock band OK Go, famous for their viral videos including the spectacular and award winning "treadmills video", wanted to feature a 4-minute long Rube Goldberg Machine in an upcoming video, they tapped Syyn Labs to build it. The requirements were that it ...
Cadbury Creme Egg – Your Country Needs Goo
Much like last year (yes, it is a whole year since these little suckers last hit the shelves) the website cremeegg.co.uk is acting as a hub for all activity and content. Here you can find Goo on the Box - ...
Bra Colors Sweep Facebook in Cancer Awareness Push
All of a sudden Facebook Color Status invasion is happening on the social networking site. It started with a viral chain letter addressed to all the women with active Facebook Profiles. Here’s the chain letter: Just write the color of your bra in your status. Just the color, nothing else. And ...
Things you can do with an iPhone…
Filmed in one shot entirely on an iPhone, “Apples” was created, produced and finished by The Mill NY with award-winning, marketing communications agency Draftfcb New York. City Harvest asked Draftfcb for ...
Esquire uses AR gimmick to generate buzz
There has been quite a lot of buzz around the initiative. The idea is great, if not only because it got a lot of people talking about it and buying the magazine to discover it. But it is more an advertising ...
Who likes singing in the car?
SONY has launched a campaign to get us all singing in our cars. “Singing in your car” takes an activity that we all do (often to the annoyance of fellow passengers) and turns it into an interactive TV and online contest. ...
Adidas All Blacks: User Generated Campaigns
Adidas sponsors the New Zealand national rugby team, also called the All Blacks. The All Blacks are notoriously famous for their haka (a Maori dance) before each international match. Adithread The first user generated campagn with the All Blacks was Adidas’s ...
Football + Guitar Hero = new Kasabian
What do you get if you cross football with Guitar Hero? Football Hero of course! Leicester rockers Kasabian have produced a promo vid for their latest single ‘Underdog’, which shows a group of sharp shooting freestyle footballers hitting notes on a giant ...
The Civic Project: Musical Road
From Autopia’s "Most Annoying Promotion Ever" department comes this dispatch from Lancaster, California, where Honda’s marketing team joined forces with the city to turn a stretch of road on the edge of town into a giant LP that plays "The William ...
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